Not my favourite idea, but I just wanted to see how it would work:
Using the front cover imagery to generate ideas for the leaflet, F.A. stated that they wanted the 'stamp' on the front with no copy on, which will appear on the reverse side with a colour selected from the image. As they liked the pink/rouge colour, I will probably go with that one. I did think that each leaflet could have a different part of the stamp on it, which join up all together.
Today I took my storyboards for the disco ball idea down to the AV suite so I could start having a go on Cinema 4D. I have learnt an awful lot today, had some stresses but it's been really exciting and rewarding, especially if you compare my older motion work!!
Creating my sphere - using one of the primitive objects - this then needs to be turned into a polygon object like below, this means the sphere is made up of many polygons, this will give it that mirror feel. I can then apply a suitable material to each polygon to create the mirror- like visual.
Adding the vertical support for the disco ball, using a cylinder primitive, that just sits in the top of the disco ball.
From another angle:
Adding a floor and light to give a more realistic, look:
A rendered view of how it will look, obviously more work needs to be done with the lighting!
Experimenting with the light:
Looking better (rendered view):
I added in a light underneath to try eradicate the shadow, this does not work:
Lighting from another angle (rendered view) this looks better:
Moving the light out of the view:
Adding a coloured omni light to the rendered image:
Together with a white light (rendered view) - it looks quite good now!
Positioning more lights for a brighter image:
Showing the 4 different views (3 rendered) :
Showing 4 different rendered views:
Showing 4 different camera views - the first image is from inside the ball!
My first animated disco ball - pretty pleased with this for an initial composition:
- Take one swirl from front for each page.
- Black and white images with colour tint from front.
- Need consistency - all sepia or all monochrome.
- Monochrome 'our history'.
Front Cover:
- Spine same colour as front.
- Prefer pale cream.
- 2 finals as doubles with correct spine.
- Print 3 covers, red, green and blue.
Inside:
- Like colour sampling.
Rachel Jones - no small image - delete.
Joe Lang - swap round.
Craig - he will resubmit.
Sam Chtmi - Samantha!
Steven - to email me.
Jeff - new images.
Beth Trainer - check name.
Sheena - whole image
Sam Vince - to send new images.
Karoline - ?
Anna Wills - new image.
Charlotte - new.
Back of front cover - (inside) colour?
Ethos to be emailed.
Jane Riley - Statement amendment
Judging by the quote for Fine Art and the actual budget, there won't be much chance of Sheila having the 1500 books she was wanting! And no chance of any special finishes!
Today's crit was with Robyn R, Will Skane, Pav, Josh, Richard and Charlotte.
Most of the feedback I received was from Pav and Robyn.
- They advised me, at this point in the game to forget the Fashion Branding brief, it's too late on for a brief with absolutely nothing. My client has missed 2 meetings with me, and not delivered the required work. Major time lost.
- Storyboards and initial ideas for ITV and E4 brief - as it was hard for people with a non motion background to understand.
- Indiependent work - good to have live charity work.
- St Martins - not a lot to say, client driven, well under way.
- Yearbook - same with that.
* Blogs - I didn't receive any blog feedback, as this wasn't the focus of the discussion.
After discussing the feedback with Fred, he advised Maya and I not to design anything else. This made sense, we have spent an awful lot of time on this brief, and have only shown a handful of our designs, so we revisited our older work, and tweaked it!
They are a motion graphics studio based in Manchester. They love to push their creativity to the limits to create unique motion graphics and animation.
This is their showreel, demonstrating a variety of projects. What I seem to pick up from companies showreels is the amount of energy and high quality, impacting visuals. There never appears to be a dull moment, making them very dynamic and engaging.
Gangibob won first prize at D&AD for the yellow pencil award for its outstanding contribution to advertising. Watch the winning film:
Simple but brilliantly executed.
Personally, the white-out logos will not be affected by photocopying, and we did mock-up how this would translate to black and white, but once Maya and I get together to discuss our plan of action we can decide whether to completely leave this design out.
Sammy from Fine Art kindly donated some of her work from a previous year, that may help us develop the front cover. As a team we all really like these ideas and feel something may come of it, better than before!
Layered up these could create some really interesting designs.
- Work as a team - more unified.
- Cover for Monday - printed - decide on 16th March.
- Rework Stamp - work through book - on student pages? special projects?
- Take solutions for taking cover and permeating through pages.
I do like these ideas, which we sat together and decided on Monday, however, I am not sure F.A. will be so keen on losing the stamp. In terms of legibility this is 100 times better but may be too clean for them...
In a follow-up meeting we decided to get rid of the stroke, and change the Name font to OCR to match the M-exhibition page Amy Leigh had designed, which F.A liked.
Our main problem is the vast difference between the front cover design and inside layout design.
These are the proposed designs we will pitch to Camilla - put together a little bit last minute, but they work within the guidelines and show how the logos operate on a smaller scale:
I adjusted the top band of colour to work with the logos.
Following the meeting with Fine Art - we regrouped as a team to discuss what had just happened.
The theme seemed to be mainly annoyance, now F.A want to go back to our original stamp ideas.
- Amy hates layout - delete stroke.
- We all agreed pink wasn't working.
- OCR A Std for front cover
- Contact details in Helvetica Neue Light.
I then sat down with each team member involved with the layout so we could go through each image and check they were the right spec for the book, 23 students either needed to resubmit images or contact details. This was emailed to Rachel part of the F.A team.
Today, was quite a stressful meeting, it felt like as a team we weren't progressing as F.A. were wanting to go back to the older stamp designs. I did feel some of the cover designs were a bit over the top, and some virtually illegible but no one had seen these before the meeting.
- My first issue raised, as usual is missing students images/contact details. I was assured I would have these by the end of the day.
- Amy's Original Rework (Barbie style) - best so far.
- Text blocked together - no, it's like last years.
- Pattern has no point.
- Brown 'Original' Context image - develop stamp from this.
