Sunday, 4 March 2012

Youth Charity Logo Development Continued

After experimenting with composition and the new colour scheme, I decided to work the transmission concept back in as this was discussed in email this afternoon. I first began work on the White Rabbit by Alice type face as I felt this was the font choice with the most potential. I am quite pleased with the development of this idea:

Using the transmission waves around the whole word:

Around the i, I feel this would work better as it would translate to the simplified logo in a more recognisable manner:
Smaller waves:
Yellow tittle:
Yellow waves with highlights of the bowls in the d,e,p. I feel the highlights make the font a bit more exclusive rather than the standard typeface, it also enforces the idea of transmission and waves, and the transferral of ideas, hence the transferral of the waves:
Highlighting just the d and p: (this doesn't show up very well)
With black waves and yellow highlights:
Yellow tittle, black waves and yellow highlights:


How the design would translate to the logo, 'i':










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