Eurosports Rebrand

This movie shows all of the Eurosports rebrand elements - the main focus is the 3D arrows that rotate into the banners that contain programme information. This is a much more modern version than the previous one. The colours of the stars have changed to white which brightens the logo and the blue has lightened - not forgetting the change in font for Eurosport. The pop up banner for major events now features a video excerpt, a clever way of keeping the audience engaged, and it looks good too. The in-programme information has also had a revamp. The branding will also be carried across on to the off-air, printables e.g. double sided business cards. Even more innovative is the concept involving 6 actors expressing 6 different emotions - one actor will then be combined with the movie of three different Eurosport featured sports in a montage to create an ident. The end result is incredibly effective.