I have blogged them before and I will blog them again! These guys are behind the new More 4 rebrand consisting of colourful flipping triangles to represent the diversity of the programmes on the channel. I myself am still undecided on the different colours, it communicates their values but there's just something about it I am not sure on.
MvsM / More4 On-screen GFX from ManvsMachine on Vimeo.
A number of live idents showing real flipping triangles out in the real world have been filmed. They were installations by Jason Bruges studio, and can be seen here:
MvsM / More4 Idents from ManvsMachine on Vimeo.
This is a re-vamp they did for T4, the entertainment part of Channel 4. They produced a set of idents which are quite humorous, and made me smile when watching. The ideas are based on combining everyday objects with scenes:
Just beautiful. It speaks to the young 16-25 year olds that might watch T4!
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