Interim Evaluation

As its Easter I felt this would be an ideal time to reflect on where I am up to, and what needs doing in order for my briefs to reach full potential - as I know I am probably not as far on as I should be.

With the Yearbook brief there have been lots of ups and downs, it didn't help having to restart the project after a member left the group, but I feel we are now in a much stronger position than we were before. Even after our hiccup I feel we have progressed further than other groups, we have the layouts sorted, and nearly all of the information and images. Just a few odds and ends that need tying up.
The key considerations in this brief have been the clients requirements, they have been quite picky about what we have done, and so its our job to pay attention to what they say in order to go away and design something that makes them say wow. I feel quite happy with the progress with this in general.
The difference from where we are at now to our initial ideas is astonishing - we have moved on so much - and this has pleased the client as they weren't so keen on Amy Leigh's original concepts which seemed slightly 'out there' for what they actually want.

I am glad I decided to end the Fashion Brief with Gemma, it was moving far too slow for me, and I didn't want to feel rushed towards the end.

The St Martins brief is still moving ever so slow, we are still pitching, and this is beginning to become a bit of a problem now. The key consideration for this brief is Camilla and the patients, we have to consider Camilla's requirements which are quite vague of late, but we also need to consider the patients as every walk of life will walk through that door and see that logo - it needs to be easy to understand, clear, non offensive, non discriminatory, and welcoming. Maya and myself have done research into existing medical logos including the competition for St Martins which is One Medicare. We have looked into the different kinds of deliverables, taking into account the NHS branding guidelines which we have taken very seriously and studied carefully, always referring back to when designing something new.
Our breadth of initial ideas have probably been too extensive, we have spent an awfully long time on 'initial ideas' through no fault of our own and we need to push Camilla gently into selecting someone to work with.
I have learnt a lot about competing for a pitch here, I never thought of it as a competition until the other 'pitcher' had told the entire year group one of the ideas Maya had come up with was a copy. Its at this point where Camilla is realising what she wants and there have been similarities in ideas, surely this is a good thing.

The ITV2 brief is still moving very slowly, but I fully intend to give myself a kick up the bottom and get on with producing the motion as this is going to be very time consuming - especially in Cinema 4D. I would have liked to have got this one nearly finished over Easter but due to my ITV placement I am now 2 weeks behind schedule.

E4 brief I still haven't started I regret to admit - I do not feel very motivated towards this although I know this is my chance to 'shine'. Again, this should have been really under way throughout Easter but my work placement has got in the way slightly, which means some serious hard work when I return.

The Indiependent brief is going well, the client is happy with the work I have done so far, I just need to really push this to its full advantage.

I am glad I decided to end the Fashion Brief with Gemma, it was moving far too slow for me, and I didn't want to feel rushed towards the end. I am equally as glad about ending the Alton Towers brief and the Fashion Promo Video brief, I think I would be in a far worse situation if I had continued with them.