The Partners won a pitch to rebrand Wolf Theiss in 2007, they are an international law firm. The Partners had previous clients in the legal sector which may have been an advantage for their win.
The rebrand took a typographic focus with a strong, bold typeface representing the strong well established company itself. They needed to convey the attitude within the company aswell as the size and breadth of the knowledge - aswell as local knowledge and presence.
The design works really well across the range of deliverables, this is the brochure below:
Taken from The Partners website:
Martin Rowlatt, consultant at The Partners, the rebrand will create a ‘distinctive look and feel that reflects the character and dynamism of the firm’.
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