E4 Mind Map

Ideas for how it will work:

E4 viewers will have the chance to vote for the Monday night films being shown on E4 - this can be done online or by text.
E4, over a period of 4 months will visit cities in the UK for a 'one night only' Monday night drive in movie event, 3 weeks prior to the event the public can vote for the specific film being shown for that event

Ideas for deliverables:

- Identity that is recognisable for the movie night.
- Start of film idents.
- Mid-week idents.
- Bumpers.
- Billboard advert for film.
- Ad Shell for film.
- Magazine ad for film.
- Magazine feature in Sky Magazine.
- Web banner (animated).
- Web banner (still).


For the event:
- Promotional material - magazine, billboard, adshell ads for the hosting city.
- Tickets.
- Lanyard/wristband for staff.
- T-shirts for staff.
- Popcorn packaging.
- Drinks packaging.
- E4 Drive in Stage
- Map of the event.
- Web proposal.
- App proposal.