Evaluation:
The St Martins brief
has been a challenge for Maya and myself from day one, and not always a healthy
challenge. The first part of the challenge was to win the pitch, which
initially the client should have picked the successful pitch, this didn’t
happen, and Maya and I were still pitching in April. Three months to pitch one
logo isn’t healthy. This put Maya and I quite far behind with our deadlines,
and we were beginning to worry. In the end we decided to speak to Camilla after
we had handed in as it was becoming an issue, a few tutors also noticed this.
I am really glad Maya
and I were picked for this brief, it would have been devastating to not be
picked after 4 months of pitching, which
made it unfair for the other person who was competing for the pitch. I know
life’s not fair, but 4 months of pitching to then be told your idea isn’t being
used is rather unfair.
It was hard to
‘design’ for this brief as once we had the initial logo, the NHS guidelines
were that strict, some of the deliverables just felt like we had ‘stuck’ the
logo on, but we didn’t even make the decision of where it could be placed, it
was from the guidelines. I had some freedom with my app, but I tried to keep
that corporate feel, I think this is was a really good idea, and I am glad I
carried it through.
In terms of working
with a partner, I think Maya and I made a great team. We get on really well
which means we are able to comfortably say what we feel without affecting our
friendship and professional relationship. It’s funny how one of my first ever
projects at Leeds College of Art was a partnership with Maya, and one of my
last ever college projects is with Maya.
I think my boards
represent our work well, and successfully communicate the ideas we have worked
with. I was going to do a concept development board, but I felt that the final
ideas were more important than the development, which I think we would rather
forget now as it was stressful.
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