Current St Martins Practice Website

http://www.stmartinspracticeleeds.nhs.uk/

This is the current St Martins website, like the Burley Medical Practice site there doesn't appear to be any form of branding or logo. However, this is much brighter than the drab colour scheme of the other site. This site is more navigable and user-friendly, and even features the NHS logo.
It definitely will need revamping. Maya and I have decided to make a web proposal for Camilla.

Burley Park Medical Centre Website

http://www.burleyparkmedicalcentre.co.uk/

This is a screen grab from the Burley Park Medical Centre, my old doctors in Leeds. The colour scheme is very drab, and there just seems to be too many links on the homepage! There appears to be no form of branding or identity either. What I can take from this however, is the content that should be on a practice website. It is interesting to see no form of NHS logo, and this is an NHS doctors.

NHS External Signage

I have struggled to find any images of Doctors or General Practice signs, but I have found that they are similar in content and visual to hospital signage:

NHS App

After I came up with the idea of the St Martins App, I thought it would be a good idea to see if there was any existing NHS Apps to see how they navigate:





The app seems very easy to navigate, and clear to understand, which is necessary to such a broad target audience.

Leeds Student Medical Practice Website

http://www.leedsstudentmedicalpractice.co.uk/

Meeting with Maya

I met up with Maya today to discuss our next pitch and how we are going to go about it:

Fine Art Meeting

We are fast approaching the deadline and still have images missing!

We have resolved the 'extra student' issue, Khadija and Dee are the same person!

Meeting with Camilla

Camilla wanted to discuss our ideas today, and prompt us on how she would like us to develop them further. Hopefully not too much as we can then get started on designing deliverables...

NHS Guidelines (Category B) Stationery

NHS Branding Guidelines

The NHS have strict guidelines for their branding - especially concerning the use of their logo. I have researched into how this works to inform my own design:

The image below shows why the NHS identity is important to a general practice.

 The values of the NHS:

The exclusion zone is an important consideration when applying the logo to products/distributional materials:

Equally as important is the positioning and height of the logo for materials:

From what I have worked out about how St Martins will use the NHS identity, I think it fits under category B:

Medical Practice Logo: Engomis

This logo has a different approach to the typical, medical cross/equipment image. The colour gives a warm feeling especially with the rays coming out from the people like the sun, and the people figurines give a sense of community and family. I think the line splitting the text is unnecessary, and the idea of splitting up the image doesn't look good - it should all be included together to give a feeling of being inclusive.

Medical Practice Logo: Stock?

This, I believe is a stock medical logo, not sure what the point of a stock logo is to be honest. This in Camilla's eyes would be deemed as obvious. This is exactly what she doesn't want. The colours red and blue together reminds me of taps, magnets, thermometers, basically showing two extremes of a scale - I don't think this is what the logo should represent unless they are a boiler company! A well balanced colour would be more suited, like a green.

Medical Practice Logo: One Medicare

This is the main competitor for St Martins Practice, and as of next year will be next door to the practice. Camilla specifically pointed out that she didn't want St Martins to have a tagline like the One Medicare brand does - in my opinion a tagline for a doctors surgery doesn't seem that fitting, it makes it seem more like an advert, and takes away the formality of what doctors are about. It makes me think that they are just joining the rat race of materialism. Rather than offering a service to patients.

This is their website - it is clear to see how the lime green carries on throughout the design, it is also apparent that this blue swish has been incorporated, Camilla mentioned this in the briefing she gave us.

I quite like the logo minus the tagline. I love the use of green and blue together in this manner (I used these colours for my hospital art gallery brief last module) the lime green gives a sense of energy, health and well-being. Camilla made it very clear this green is not to be used in the St Martins branding.

Medical Practice Logos: Pike

I like the meaning of the logo with this one - I think the type completely ruins it. Firstly I think the black is quite harsh against the softer pastel tones used in the logo. The layout of the type is very messy - and the strange style of capitalisation or none at all doesn't work.
The image works, it represents medical with the stethoscope, and I like how thats been adapted into a heart, it also looks like 2 ears joined at the lobe, so that communicates the listening and hearts part. The different colours could also represent diversity.
I think with a rework of the text this could be a great identity.

Medical Practice Logo: Family Medical Centre

This is a stock logo available for purchase - so its not in circulation. Camilla would probably like how it promotes diversity, a tone she feels is important for the logo/branding to communicate. However, the cross would not be favoured. It is a simple clean, clear logo and communicates what it needs to.

Medical Practice Logos: Queenswood

I am not sure this communicates a medical practice, without the line 'medical practice' I would have thought it was a park or nature reserve. Especially with the colouring.

Medical Practice Logo: Doctor K's

I am looking at logo examples through Camilla's eyes, she would probably think this is too obvious. In my eyes it seems quite informal, almost verging on being jokey! Using an abbreviation which does make it seem relaxed but at the same time too relaxed, doctor's should take themselves seriously. Also, the use of the clip-art style image is something, Camilla definitely didn't like this.
Visually, it looks okay, but thats about it. I am not sure what the background pattern is for - it doesn't seem necessary.

Medical Practice Logos: The Practice

Now this has identity, not amazing, but its simple and has a clinical, medical feel to it. The blues used are slightly dull, and seem depressing. I like the simplicity of the logo, the simple cross is a nice touch, if a little obvious.

Medical Practice Logo: Street Lane Practice

This again, has no identity whatsoever. There is no attempt to create a tasteful design, or an engaging site for viewers. There is no logo but a photograph of a stethoscope, (as we are told, photos should be taken on a white background - I rest my case), which has had the opacity manipulated to fade into the white background. If the image had been taken properly, on a white background, it would create a more clinical approach to this miserable visual.
There are a series of dots on the right hand side which appear to serve no purpose whatsoever. Again, some really bizarre text alignment, with Welcome and the rest of the text underneath?
The drab green colour has occurred again, with a strange green colour.

Medical Practice Logos: Ireland Wood

This company was identified by Camilla as successful but lacking identity. Again, entirely true, this looks like a Microsoft Office template - with awfully aligned text for the top right opening times. There is a use of this dull blue and green again, very miserable drab colours, enough to make anyone ill.