ITV Break Bumper

Stills from Christmas 2008 ITV2 bumper.

Dancefloor Imagery

Collecting imagery for dancefloor imagery for my one of my ITV 2 ident ideas - this may be a strong enough visual to work on its own, otherwise it may work well with the disco ball:

Disco Ball Motion

This would be a good example to follow, it looks realistic.



This isn't the kind of disco ball I am looking at, but its still handy to see the movements, especially in terms of lighting, as I will probably use some kind of coloured spot lights in my animation.



This is a video of an actual disco ball - I like how the coloured light can be seen on the right, it makes it more realistic.





This is maybe a bit extravagant for what I want to do but I am particularly interested in the light reflections from the ball itself.

Disco Ball Imagery

For one of my ITV idents I have used a rotating mirror ball - below are some images I have gathered to help me create it:

What I realise I haven't considered on my storyboards is the reflections on to the wall from the disco ball. This may have to be added in in After Effects, as I don't know how I would do this in Cinema 4D. I love the bottom one showing the light reflecting, and a coloured light being directed on to the left, I like how some of the ball isn't visible it looks more realistic than the one above.

ITV2 Break Bumpers

America break bumper.

Paris Hilton break bumper.

TOWIE break bumper (2011)


Christmas 2011 Break Bumper:

E-Sting Runners Up 2009

Albinal:



This is okay, but I'm not sure its representative of E4 or its values and audience. It would be suitable more for Cartoon Network or Boomerang perhaps.

E-Sting Winner 2009

Cyriak:



This year seems to havereally pushed the bench mark, this is really cool - funky and a little bizarre but nevertheless its engaging and light hearted which reflects the tone of E4 - just look at the Big Bang Theory!

E- Sting Competition 2008

Philip Swaine:



This is a humourous video, incorporating film with some simple animation post production. I can see how this has made it to second prize, its entertaining and engaging.

Tim B and Fred R:



This is a simple but cool motion graphic, with a play on the word discoraphy, animated vinyls, move across the white roll to form the E4 logo. Although this has not incorporated the E4 colour palette it still works.

Terry Lewis:



This is an entertaining sting, a set of images we are all probably familiar with on those cards tucked into the back of the seat in front of you in a plane. This is a much more light hearted take on the visual, incorporating the purple and white colour palette, however, I do feel the logo colours should have not been tampered with.

E Sting Winner 2008

This is a cool E Sting by Yannis Konstantinidis and Christos Lefakis from 2008. It's very professionally executed, and has a really refined feel to it. The sting communicates one of E4's common themes - music. I think it is very appropriate for E4, fun, funky and not too serious, suitable for the target audience. The constant movement upwards gives a flow, and I like how other colours have subtly been included without deviating too far away from the E4 colour palette.

ITV Brainstorming

Programmes on ITV2:

E-Stings

This is the trailer for the E-Sting competition featuring stings from previous years.

E4 has a competition every year for its viewers to design the latest E-Sting. Teamed up with Creative Review, there is the chance to win a cash prize, and the use of the chosen E-Sting on air.

The rules:

(a) it has to be something E4 can show in the daytime. So ease up on the exploding heads, guts, animal torture, toilet-based unpleasantness, full frontal nudity, etc. We won't be able to show it, which makes all of your lovely effort unfortunately a bit...pointless.
• (b) It HAS to be EXACTLY 10 seconds long. If it's not 10 seconds long IT WILL NOT BE CONSIDERED BY THE JUDGES. Sorry, but we're feeling a bit strict this year. To make things easier we’re providing you with a choice of 10 second audio beds which you are welcome to use in your E STING (but feel free to use something of your own if you prefer!)
• (c) It HAS to have the E4 logo in it... But you probably knew that.

Other than that it can be live-action or animation, big budget or no budget.

ITV2 Ident - City

ITV2 Ident: Nail Polish

Straight away the visuals suggest this fits in with the moment in a 21 year olds life: nail varnish, shoes, make-up and jewellery. This is done in a very interesting way.
The clip begins with a medium shot of a dressing table with objects on: make-up, nail varnish, perfume and lipstick on, and the ITV 3d logo is placed in the usual, central/ right position of the screen. A hand comes into the shot and takes a bottle away, knocking over the nail varnish which spills onto the shiny white surface (white world with gloss!). [The voice over begins here] The nail varnish becomes a continuously growing 'tube' with branches off it and the objects attached to it. The branches intertwine with each other and the camera pans backwards and down. Again, I could see Cinema 4D being used here.

It's visually very effective, the colours are bright and vibrant, and the three dimensional element works very well.

ITV2 Ident: Buildings

Launched: August 2008

This is a completely CGI approach to the ident, as opposed to the more film based idents. The 3D 'world' looks like it might have been created in a 3D programme like Cinema 4D or even Maya. 

With a 3D ITV Logo placed in the centre on the right, the camera swiftly pans in through the 'city' to one of the tall buildings, where a bright strobe light shines brightly out from the side. The camera swiftly snaps back to a long shot of the buildings, before panning in again to a low angle shot, which gives the sense of power and height as more strobes appear on the screen. The camera pans out of the 'city' to a country view, where the strobes can still be seen bursting out of the city.

I am not sure what to think of this ident in terms of it working as a set with the other idents - this doesn't communicate a moment in a 21 year olds life like the others do. It works as an ident in its own right however, the fast sweeping camera movements create energy which reflects the entertaining schedule for the channel, and the colours are interesting and remind me of a jewel, particularly with the crystalline shapes.

Brief 03 - Research Plan

For this brief I need to research:

- ITV2
* Brand guidelines
* Values
* Current idents
* Programmes
* Target audience
* Idents

- Rival channels
* How they advertise/promote?

- Tv Idents in general
- Television branding

ITV2 Ident: Pool

This is a relaxed ident, aired August 2008, but I am not sure if it is still used now. I only seem to see the Dancing Feet!

The shot starts with a birds eye view of a very tanned lady in a bikini sunbathing who stands out against the white surroundings to a clean looking swimming pool, with a three dimensional ITV 2 logo that moves on to the diving board, with a splash sound as though someone has dived in. Then patterns begin to emerge from the wall of the pool along the floor, which incorporates a pattern of someone pushing off from the wall while swimming.

TRON!

Made by Man vs Machine!

Absolutely loved the graphics in Tron! I would love to make something as visually stunning as the title/logo - I love the use of lights, especially blue ones, they have a really futuristic feel to them. Look at this, its just...wow:

The colours and shapes of the type work great together, it's a really bold, strong visual. The chunkiness of the text almost reminds me of the Transformers logo.

This is similar in style to how the ITV ident will be - a motion graphic within a space. I love the simplicity of this.

ITV 2 Ident: Dancing Feet

This ident is exactly what the brief is asking for - vibrant colours, white world (with gloss!!) and a typical moment in the life of a 21 year old!

This looks like the kind of ident I'd like to make although my technical ability would not allow me to do this. It looks as if it may have involved green screen, perspex for the dancing soles, and possibly a white studio/scoop.

If I was to create an ident to be part of this, I would have to use Cinema 4D to create the white space, and a green screen to use the film footage. This may be too complex but I will go try my luck with Cinema 4D first...

Discovery Refresh

The Discovery Channel (US) underwent a refresh last year, this is a montage of some of the promo spots and idents, it looks very fresh, with some high impact short bursts of motion which gives it an energetic, up to date feel.