The Works Ltd

The Works did the UEFA Champions League Final event branding for Munich this year. It has a very Picasso/Cubist feel to it, especially with the blue colours, it reminds me of one of Picasso's pieces of a guitar player all in blue.

I must say after the Manchester Utd vs Manchester City game, I am not keen on blue right now, but I shan't bring football politics into this...!

Fantastic design, and the images below show how the branding will work across the deliverables, such as tickets, event entrance etc. I love how the colours have been used to create shapes which make up the whole image, for example the gradients in the blue have created a swoosh type shape for the 'footballer' on the right.

3D ITV Logo Idents

I decided to make the 3D logo look a bit more like the ITV 2 one:

Business Cards

I want my business cards to be really simple, a limited colour palette, but still bright!

I have investigated into the kind of business cards I'd like to produce - from a book called The Best of Business Card Design...

I love the orange and white, its a great colour contrast, it really stands out. I like how it also works on the back with the black text.

This is the kind of business card I would like, its friendly, funny and eye catching at the same time. And it looks equally as effective on the back.

I like the colours used for these, more than the design. A set of three colours for my business cards could be interesting as it gives the reader the chance to select the one they prefer as opposed to taking one, that everyone else has. IT gives a bit of exclusivity.

This is very corporate but I love the colours and how the hierarchy works within this. The arrows give a feeling of travel and mail and forward thinking, very appropriate and business-like.

These are quite playful in terms of the illustrative type. They work well and suit the business they are promoting.

\From this, it seems I am quite attracted to a single bright colour and white, similar to my current business card colour palette. Bold chunky text also appears to be another common feature.
I would like my next business cards to 'speak' to the reader.

Not To Scale: U.F.O

Another part to Not To Scale is the Unorthodox Film Organisation...

'...an eclectic directing collective based in Paris, France that has developed a steadfast following by working for a multitude of international clients..

This is a motion graphic for the guardian, using cartoons to depict films. Very simple and cleverly executed:

http://nottoscale.tv/director.php?director=ufo&project=the-observer-and-the-guardian-film-quiz

Glassworks

A high end post production facility in London with speciality in 2D, 3D, Smoke and other disciplines. They have produced work for adverts to films to promos with offices in Amsterdam and Barcelona too.

They had involvement with this ad - which I love how the camera moves through the clouds, I created a similar effect in After Effects last year/module, using multiple semi opacity layers of cloud films to create the effect of moving through the clouds, I am sure Glassworks have something much more technical for this, as you can tell the clouds are much more cloud-like than my attempt.

Text has been added in at the centre of the potential areas for Insurance saying 'We help here'. At the end the 'Zurich help point' image rotates on the y axis and at the 90 degree point this layer finishes and the 'Zurich because change happenz' appears from this - this is something similar to work I have done before.

Tomato

PROMOTION/BRANDING/PRINT/MOTION

Tomato is a company I have been following for 5-6 years. I first discovered John Warwicker's CD cover work for Underworld while at JLC doing my A-Levels. Liking their experimental style, I have still been following their progress, and they just get bigger and bigger!

This is their title sequence reel featuring motion for Human Traffic, James Bond and many more...
As it can't be embedded i have posted a link: http://vimeo.com/19071330

This is a montage of the graphics they have created for numerous projects including Human Traffic, a Ford advert and various other works: http://vimeo.com/18700094

2011 work:
Underworld Album Cover

Branding for Asocialist menswear company:

These two pieces of work are completely different but their experimental style is typical of tomato.

These are two print ads for Ford KA - a very surreal, abstract and three dimensional approach with the concept 'seek and you shall find':

Beautiful designs - with an interesting colour palette. The colour clashes in the first example actually work really well, usually I hate bright pink with lime green, but this is effective and eye catching. Each print is actually a puzzle too, within the 3D objects and hand made textures there are multiple hidden cars in each one, 8 in the first and 14 in the second one.
The different perspectives create depth and almost a playground for the concept, as there is much more flexibility to hide the cars.

Their work for Smirnoff is brilliant, some really cool effects have been used on the type using liquid bubbles. The post production took place at Glassworks using Flame.
Here are some stills from the commercial:

http://vimeo.com/18700094
I would love to create something like this!

Believe Media Film Production

BRANDING/PROMOTION/FILM/MOTION

With offices in London, New York and Los Angeles - Believe Media have some pretty impressive work under their belt for some huge clients. Their London portfolio includes work for Tom Ford, and some of their directors have produced work for Dr Dre & Eminem (music video)- directed by Allen Hughes, Audi and a lot more.

Their partners Tomato (a company I have been following since A Level) have some equally as impressive work, for clients such as Smirnoff, Guiness, Adidas, Ford and they even did the Graphics for Quantum of Solace.

Pringles - Athlete




A really bad copy of the Pringles advert by Animal - another part of Believe Media. Great concept, and I love the little animated pringle logo at the end, very appropriate for the content.

Playstation - Victor




Directed by Marcelo Burgos - this is another strong concept for a Playstation Advert, about living in a state of play, hence the baby's head on an adults body. There are some simple motion graphics at the end that finish the advert off well.

David Blaine Titles

By The LSD Group: From 0:37 to 0:59 This is quite an impressive motion graphic, relating to one of his famous tricks involving a bullet. It cleverly comes in as the audience sees the trick being set up, just as the trigger of the gun is pulled the screen freezes and 'to be continued' appears - this is where the motion starts. A bullet with the initials db on moves in slow motion while rotating, being followed by the camera, with a glowing orb around it. It goes through the King of Diamonds as it speeds up, leaving a whole in the card, as it comes through the other side the camera pans around to the other side of the card, as the viewers see, the patterned side of the card with small pieces being blown away and a hole in the card. Through the debris, the letters for David Blaine's name begins to appear, the camera is viewing from the back, the camera moves around the object in this 3D space 180 degrees so it faces the front. (This part looks really cool). The last d and b in David's name are joined- to make a spade, very appropriate. There is a spot light effect on the text, and the debris blows across from left to right.

Fox Christmas

How appropriate... A bloody, gory Christmas tree! A cool way of promoting Crime on the Fox International channel. I love the way the camera appears to move the blood, it almost immerses you into it - which isn't all that nice really.

Doctor Who Christmas Ident

A very Christmassy ident - pleasant visuals and a humourous concept. Still featuring the circular motion, like the globe from the older BBC days.