Wednesday, 2 May 2012

Fine Art Layout So Far



This is the current layout of the Fine Art yearbook - the images need changing to TIF's according to some advice given to Nat and I the other day. We will share the images out between the four of us to save time.

Tuesday, 1 May 2012

3D ITV Logo Idents

I decided to make the 3D logo look a bit more like the ITV 2 one:











































3D ITV Logo








I created a three dimensional ITV logo today, although its giving myself more work, it will keep the whole 3D look going rather than using a JPEG.

To make this, In Cinema 4D I made 2 shapes to match the green bars using cube tool, which I then filleted to give the rounded edge. The larger of the two shapes then needed to be made editable and I applied a green car paint to both to give them a sheen, then I had to recreate the 2D logo in vector form in Illustrator, and using this as a texture in Cinema, applying it to the front facing polygon of the larger cube. The 2 was created using the MoText tool and a brushed stainless steel material was applied.



Here are some rendered images of my logo (Back, Front, Side) - I have applied a light to the front on 80% intensity - and there are no floors/sky or other backgrounds in this.




I absolutely love this - it looks real! If only I could have the ITV font...
This looks much more professional than using the 2D version - at least I can rotate around the entire space with this. Thanks to Matt from the AV suite for suggesting to make my own version - there really is no such word as can't.

Will upload the animations when Vimeo starts working - I pay for it so I should get some sort of reply soon...

Further Disco Ball Idents

I carried on with the disco ball development today, and have found some I am really happy with:

(Vimeo doesn't appear to be playing any of the videos I have uploaded, waiting assistance from Vimeo team).


ITV - Sofa Motion Graphic

These are a series of tests for my sofa ideas - the sofa is a built in object, I have not modelled this myself, however looking at how this is built I know with a bit of patience and determination I can build this myself.
The sofa in this does not match the concept of 'flopping into a sofa' to watch TV - it has a very harsh, office feel to it.















Time Management

My last few weeks need to run around the set deadlines and events as shown:




E4 Mind Map

Ideas for how it will work:

E4 viewers will have the chance to vote for the Monday night films being shown on E4 - this can be done online or by text.
E4, over a period of 4 months will visit cities in the UK for a 'one night only' Monday night drive in movie event, 3 weeks prior to the event the public can vote for the specific film being shown for that event

Ideas for deliverables:

- Identity that is recognisable for the movie night.
- Start of film idents.
- Mid-week idents.
- Bumpers.
- Billboard advert for film.
- Ad Shell for film.
- Magazine ad for film.
- Magazine feature in Sky Magazine.
- Web banner (animated).
- Web banner (still).


For the event:
- Promotional material - magazine, billboard, adshell ads for the hosting city.
- Tickets.
- Lanyard/wristband for staff.
- T-shirts for staff.
- Popcorn packaging.
- Drinks packaging.
- E4 Drive in Stage
- Map of the event.
- Web proposal.
- App proposal.