St Martins T-Shirts to Pitch

Transferring the logos to t-shirts, they are fairly large, but this is to ensure the logo can be seen. As previously mentioned in the guidelines, all material to be read must be quite large and clear for all to read.

Fine Art Meeting

There is a lot of negativity within the group at the minute, it doesn't help with the client. I have discovered that a lot of the images being sent through are basically of no use, as they are really low quality. I did urge them to send TIFFs at the start due to the higher quality but no one seemed bothered. Now the shit has hit the fan and its nearly the image deadline. 

Whats worse is Fine Art don't understand what we mean by 300 dpi, this is infuriating as Lorenzo offered them a workshop to make sure they sent through the correct spec for images, but Sheila declined.

St Martins Logo on Letterhead

Variations for the letterhead, just using one of the logos:

Open publication - Free publishing - More design

I will show these to Maya so we can agree on one design to pitch.

Comments, Compliments and Complaints Leaflet Guidelines

Camilla specifically stated she wanted Maya and I to revamp the Comments... leaflet, this is the original design we were supplied with:

Guidelines taken from the NHS website:

(As Camilla's leaflet has the NHS logo on it - we will still follow the procedure and use it, so this bit of info is useful for our work)

I believe we will be working within Category B as St Martins own identity will be used - I am wondering how much freedom this gives us, for now we will follow the guidelines, but this is something that needs to be raised with Camilla.

This is the template we will be using:

ITV Break Bumper

Stills from Christmas 2008 ITV2 bumper.

New Indiependent Logos

I presented the latest logos to the chairman today, and he liked some of the ideas but wanted to base it on an idea similar to mine, that he had made:

Initially I wasn't keen on the idea of the word appearing to be split into 2, but after some discussion I began working on another batch of ideas on site so we could quickly develop this into a final logo to work with, starting with the I as this may be used in circumstances where there isn't space to write Indiependent.

Open publication - Free publishing - More charity

Finally I think we are near a final decision! And the correct set of deliverables have been decided: - Business Card - Letterhead - Invoice Templates - Forms Additional deliverables for my own work: - Promotional material - tshirt, poster - Animated logo - Charity badge with charity box for money.

Indiependent Letterheads

I quickly mocked up some letterheads while in the meeting to illustrate to the client how the logo may work on the letterheads:

Open publication - Free publishing - More charity