Wednesday 1 February 2012

Brief 02 - St Martins Research Plan

For this brief I need to research:

- What medical practices are out there?
* Local
* National
* International
- What is their branding like?
- What are their logos like?
- Colour?
- Type?
- What kind of deliverables are appropriate to a medical practice?
- What do they look like?
- How are they functional?
- Websites? - Are they navigable?
- Uniform? - Doctors, Nurses, Receptionists, Cleaners
- Signage? - Internal, External
- Stationery - letterheads, with compliments, business cards, appointment cards
- St Martins competition - One Medicare
* What is their branding like?
* Colours?

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