Scenarios for ITV2 Idents

Possible scenarios for the animations to relate to ITV2's target audience, that the audience can identify with:

- Rushing home from work - to go home and watch TV?

- Flopping on to the sofa - after a hard day at work?

- ITV2 logo on the dancefloor - to represent its fun nature and exciting programmes.

- ITV2 logo in a cocktail bar.

- ITV2 logo on a red carpet - to coincide with the programming showing a lot of celebrity programmes.

- Relaxing by a pool - maybe too similar to the current ident.

- Discoball spinning around lighting up the logo.