Tuesday 28 February 2012

Meeting with Camilla (St Martins)

- After deciding on 3 concepts, she would like us to take them even further.
- Maya: liked handprints, when the logo was smaller it didn't have the same impact, try a different format/variation.
- Me: Colour change, don't like pastel, maybe not 4 people, too traditional. Give an impression of people but not necessarily families.

- 'Interesting shades of normal colours.'
- No pastels.
- Either NHS Blue or needs to work alongside it.
- Take ideas in several directions
- Typeface , more interesting.
- Think about incorporating values: caring, partnerships, openness.
(Circle = openness)
- 12 in clinical team

- Stripes on wall (consider colour)
- T-shirts
- Outside sign
- Business cards
- Comments, complaints and compliments leaflet front.
- Letterheads
- Signage - directional

- Email PDF 13th March

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