Saturday, 4 February 2012
Indiependent Logo
This is their current logo, the 'I' in the pylon object doesn't really work, especially as it's slightly off centre, and strangely in a serif font in contrast to the sans serif throughout. I like the simplistic style, it's clear and concise. The colour is bold too, and has a friendly tone. The tracking of the type I feel is slightly unnecessary but I can see why they have used it, to work with the triangular shape of the image. The three different sizes of text need refining to make it easier to read.
The image reminds me of an angel actually - which could be a reference to the volunteers who help with the youths.
Labels:
Brief 05 - Indiependent DP,
Logo
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