Friday, 17 February 2012

NHS Branding Guidelines

The NHS have strict guidelines for their branding - especially concerning the use of their logo. I have researched into how this works to inform my own design:


The image below shows why the NHS identity is important to a general practice.

 The values of the NHS:





The exclusion zone is an important consideration when applying the logo to products/distributional materials:

Equally as important is the positioning and height of the logo for materials:



From what I have worked out about how St Martins will use the NHS identity, I think it fits under category B:


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